About Us

After 10 amazing years, we are closing the cafe side of our business and closing our doors, focusing on our retail range online, at markets and the occasional cheeky pop up. In doing so, allowing more time for our family and to raise our two gorgeous girls. After 10 amazing years, we are closing the cafe side of our business and closing our doors, focusing on our retail range online, at markets and the occasional cheeky pop up. In doing so, allowing more time for our family and to raise our two gorgeous girls.

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Contact

ethel@eforethel.com.au

E for Ethel is an independent retail store, established in 2011 as a café and retail store off Melbourne Street, North Adelaide, and moving to completely online trading in 2021 after realising two kids and a café is a bit too much to juggle successfully!

We aim to be a destination site, with excellent products, affordable prices and the best customer service. We hope our customers will buy with confidence with us, and time and time again.